Current location:Culture Channels news portal > travel
Interview: Malaysia pursues holistic strategy to boost Chinese tourist arrivals
Culture Channels news portal2024-05-08 22:56:05【travel】5People have gathered around
IntroductionKUALA LUMPUR, April 11 (Xinhua) -- Malaysia is adopting a holistic approach to boost Chinese tourist
KUALA LUMPUR, April 11 (Xinhua) -- Malaysia is adopting a holistic approach to boost Chinese tourist arrivals, moving beyond traditional promotional methods to create an ecosystem that enhances visitors' experience.
The approach includes deploying Chinese-proficient staff at key entry points, collaborating with airlines to offer direct flights from secondary and tertiary Chinese cities, partnering with educational institutions, and utilizing Chinese social media influencers, Tourism Malaysia Director-General Manoharan Periasamy told Xinhua in a recent exclusive interview.
"We have local airlines operating out of China, and we're also working with Chinese-based carriers like Loong Air, China Eastern, and China Southern," he said, adding that his agency, which is under the Tourism, Arts and Culture Ministry, coordinates with these airlines to ensure a seamless arrival experience for tourists.
Help desks staffed with Chinese-speaking officers have been established to assist tourists with digital documents and entry procedures, providing a welcoming and efficient arrival experience, Manoharan said.
Malaysia's unique attractions, including pristine beaches, diverse eco-tourism options, and a vibrant culinary and shopping scene, are already well-known in China. Besides these, Manoharan emphasized the added advantage of Malaysia's large ethnic Chinese population.
Chinese nationals can easily fit in and feel at home when they visit, further enhancing Malaysia's appeal, he said.
Homestay programs are being promoted to offer visitors an immersive cultural experience. "It's a totally different kind of experience to stay with a local family, understand their way of life, and share a meal with them," Manoharan explained.
These programs are being linked to education initiatives, with the families of Chinese students in Malaysia invited to visit and experience the Southeast Asian country firsthand.
Finally, Manoharan said his agency has partnered with social media influencers in China to showcase Malaysia's attractions.
Many influencers have already been brought to Malaysia on trips to give them a first-hand experience, Manoharan said. ■
Address of this article:http://reunion.whetstonetavern.com/news-06e199952.html
Very good!(131)
Related articles
- Zhou wants to inspire a new generation of hometown heroes
- China strives to refuel economy with green hydrogen energy
- Brayan Bello allows 1 hit in 6 innings as Red Sox breeze past Pirates 8
- William Contreras drives in 2 runs for Brewers in a 2
- Met Gala no
- Taylor Swift's ex Joe Alwyn wanted to keep their six year relationship 'personal'
- ADB economist lauds efforts to sustain growth
- Experts at Boao forum express optimism about AI but urge oversight
- St. Louis Blues remove interim tag and name Drew Bannister full
- Italy approves participation in EU naval mission in Red Sea
Popular articles
Recommended
A doctor whose views on COVID
Enough of the Swift scourge! MAUREEN CALLAHAN slams Taylor as a money
German delegation seeks deeper cooperation with central China's Wuhan
U.S. stocks end mixed ahead of inflation data
BRICS summit expected to promote S. Africa's tourism sector
Enough of the Swift scourge! MAUREEN CALLAHAN slams Taylor as a money
Tyler Freeman hits a 2
3 Northern California law enforcement officers charged in death of man held facedown on the ground
Links
- Highlights of Chinese government work report
- Over 1.1M people in Gaza facing food insecurity: UN
- China urges US to immediately stop meddling in Hong Kong affairs
- Beijing International Film Festival to feature French film week
- Nation's rich cultural heritage continues to captivate
- UN suspends night
- Fighter jets fire at targets in live
- Greek athletes excited to attend Chengdu Universiade
- Washington DC is crowned the hardest
- Top DPRK leader oversees ground jet test of solid